Brand Photos & Video
Project overview
We partnered with the Konnect Resources team to produce and direct video and photo content that captured the brand’s warm, people-focused personality. We moved away from typical corporate content, instead highlighting Konnect’s commitment to personal growth, relationships, and purpose-driven work. Through clean imagery and video, we created content that resonated with their audience across social media, website, email, and print marketing. This project helped Konnect differentiate itself from competitors, humanize its brand, and forge stronger emotional connections with its target audience.
Overall, our goal was to create visual content that resonates with viewers, showcasing the human aspect of the Konnect brand and illustrating their commitment to fostering meaningful connections and personal development.
Project results
The project was crucial for Konnect's marketing goals as it played a significant role in shaping their brand identity and effectively communicating their values to their target audience through their new website and ongoing social media presence. The project held significant importance for Konnect's marketing goals due to the following reasons:
- Authenticity and relatability: By capturing lived-in images and videos that reflect the personable personality of the Konnect brand, the project helped establish an authentic and relatable connection with the audience. It showcased the real people and relationships behind the company, creating a sense of trust and credibility.
- Differentiation from competitors: In a saturated market, it's essential for brands to stand out and differentiate themselves. By avoiding stale corporate content and focusing on conveying a people- and relationship-first mentality, the project allowed Konnect to differentiate themselves from competitors who may have been more impersonal or generic in their marketing approaches.
- Emotional connection: The fun, bright, engaging, and warm imagery, along with the storytelling video, aimed to evoke an emotional connection with the audience. By highlighting the journey of discovering or rediscovering purpose through career search and personal development, the project tapped into the aspirations and desires of the target audience, fostering a stronger emotional bond.
- Humanizing the brand: The project humanized the Konnect brand by showcasing the faces and stories of the people who work there. It went beyond just promoting services or products and instead focused on conveying the company's values and commitment to fostering meaningful connections. This human-centric approach helped to create a more personal and relatable brand image.
- Aligning with target audience values: For effective marketing, it is crucial to resonate with the values and aspirations of the target audience. The project allowed Konnect to align their messaging with the values of personal growth, career exploration, and purpose-driven work, which are often priorities for their target audience. By doing so, it enhanced the brand's relevance and attractiveness to businesses and job seekers.
We were honored to work with the Konnect team on so many levels as it enabled them to establish an authentic and relatable brand image, differentiate themselves from competitors, forge emotional connections with the audience, humanize their brand, and align their messaging with the values of their target market.
