Marketing & Branding Strategy
Project overview
The Bar SZ Ranch approached Creatiful to produce video content, which soon expanded into managing much of their brand. We enhanced their presence and reach across key social media platforms, showcasing their hospitality services, animal education, and the authentic experience of life on a family-owned horse ranch. Collaborating closely with the Bar SZ team, we developed a comprehensive brand guide that shaped the storytelling process and ensured consistent content while fostering a community inspired by the Bar SZ lifestyle, family, and business. The guide included a logo, color palettes, typography, and visual guidelines, along with clear, actionable instructions for their application. With this brand roadmap, we implemented social strategies on TikTok, Instagram, Facebook, and YouTube, helping Bar SZ Ranch increase business and grow its follower base.
Project results
We had the privilege of working with Bar SZ Ranch to develop a comprehensive branding strategy that includes a tailored brand guide, a strong digital presence, and effective social media management.
Here’s a look at the diverse aspects of the project:
Brand Guide: Our primary focus was creating a brand guide that captures the essence of Bar SZ Ranch’s identity, ensuring consistency in logo usage, colors, fonts, imagery, tone of voice, and messaging style. This guide serves as a comprehensive resource, aligning every touchpoint with the brand’s core values, making it easier for the team and partners to represent the brand accurately.
Website: We also worked on developing a user-friendly website that reflects the ranch’s unique character. By integrating the visual and messaging elements defined in the brand guide, we ensured that the site offers an engaging and cohesive experience for visitors, while enhancing overall brand presence.
Social Media & YouTube Channel: In addition to the website, we managed Bar SZ Ranch’s social media presence, curating content that resonates with their audience. A key accomplishment was building and growing their YouTube channel from scratch. Through consistent, engaging video content, we expanded their reach, telling their story and showcasing their offerings in a compelling way.
By focusing on these three pillars—brand guide, website, and social media—we helped Bar SZ Ranch create a unified, scalable brand experience across all platforms. The project not only strengthened their identity but also enhanced their visibility and engagement with guests, ensuring long-term success.
