Brand Photography
Project overview
Treehouse Almonds recognized the importance of visually representing their brand and enlisted the Creatiful team to assist in capturing images for their website rebuild. The goal was to highlight the processes, people, and products that distinguish Treehouse Almonds as an industry leader.
The goal of the photoshoot was two-fold: to create images that were both approachable and professional. The approachable aspect sought to highlight the personable nature of the Treehouse Almonds team, showcasing the human element behind the brand and fostering a sense of connection with potential customers. Additionally, we aimed to visually communicate the versatility of almonds, illustrating the many ways they are incorporated into the products and foods we consume.
At the same time, the professional aspect of the imagery was designed to emphasize the excellence of Treehouse Almonds’ processes and products. By showcasing the precision, attention to detail, and expertise involved in almond production, the images were crafted to instill confidence in the brand’s quality and reliability, positioning Treehouse Almonds as an industry leader and appealing to customers who value superior products.
Project results
The integration of these images into the Treehouse Almonds website rebuild significantly impacted the brand’s online presence. The visuals enhanced the website’s overall aesthetic appeal, making it more engaging and visually appealing to visitors. By effectively conveying the brand’s values, expertise, and commitment to quality, the images fostered trust and credibility among potential customers.
Moreover, the images captured during the photoshoot were versatile and could be utilized beyond the website. They are suitable for marketing materials, social media campaigns, and other promotional efforts, enabling Treehouse Almonds to consistently communicate their brand identity and messaging across various platforms.
Overall, the results of the photoshoot were highly successful, providing Treehouse Almonds with a compelling visual representation of their brand. The combination of friendly and professional imagery effectively showcased the team behind the brand and the excellence of their processes and products, ultimately contributing to increased customer engagement and trust.
